Privacy policy
Privacy Policy
Last updated: 31 May 2026
SmartLiv is responsible for this shop and website, including all related information, content, functionality, tools, products, and services, with the aim of providing you, the customer, with a personalised shopping experience (the "Services"). SmartLiv is built using Shopify technology, which enables us to make the Services available to you. This Privacy Policy describes how we collect, use, and share your personal information when you visit, use, or make a purchase or other transaction through the Services, or when you communicate with us in any other way. In the event of a conflict between our Terms of Service and this Privacy Policy, the provisions of this Privacy Policy shall prevail with regard to the collection, processing, and sharing of your personal information.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand how your information is collected, used, and shared, as described herein.
Personal Information We Collect or Process
When we use the term "personal information", we are referring to information that identifies or may be associated with you or another person. Personal information does not include data collected anonymously or that has been dissociated from the data subject's identity in such a way that it cannot identify or be associated with you. Depending on how you interact with the Services, where you reside, and as permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences derived from such information:
- Contact information, including your name, address, billing address, delivery address, telephone number, and e-mail address.
- Financial information, including credit card, debit card, and financial account numbers, payment card details, bank account data, transaction information, payment method, receipts, and other payment-related information.
- Account information, including your username, password, security questions, preferences, and settings.
- Transaction information, including items you view, add to your basket, add to your wish list, purchase, return, exchange, or cancel, as well as your previous transactions.
- Communications with us, including information you provide when contacting us, such as when you enquire with our customer service team.
- Device information, including details about your device, browser, or network connection, your IP address, or other unique identifiers.
- Usage information, including details of your interaction with the Services, such as when and how you access or browse them.
Sources of Personal Information
We may collect personal information in the following ways:
- Directly from you, including when you create an account, visit or use the Services, communicate with us, or provide your personal information in any other way.
- Automatically, through the Services, including via your device when you use our products or services or visit our websites, and through cookies or similar technologies.
- From our service providers, including when we engage them to facilitate certain technologies and when they collect or process your personal information on our behalf.
- From our partners or third parties.
How We Use Your Personal Information
Depending on how you interact with us or which Services you use, we may use your personal information for the following purposes:
- Providing, personalising, and improving the Services. We use your personal information to provide the Services to you, which includes fulfilling our contractual obligations, processing your payments and orders, remembering your preferences and items of interest, sending account-related notifications, processing purchases, returns, exchanges, and other transactions, creating, maintaining, and managing your account, arranging order delivery, facilitating returns and exchanges, enabling you to post reviews, and providing a personalised shopping experience, such as recommending products related to your purchases. This may include using your personal information to personalise and improve the Services.
- Marketing and advertising. We use your personal information for marketing and promotional purposes, such as sending promotional, advertising, and marketing communications by e-mail, text message, or post, and displaying online adverts for products or services — both through our Services and on other websites — including based on items you have previously purchased, added to your basket, or other activities carried out through the Services.
- Security and fraud prevention. We use your personal information to authenticate your account, ensure a secure shopping and payment experience, detect, investigate, or take action in relation to potentially fraudulent, unlawful, unsafe, or malicious activity, protect public safety, and maintain the security of our services. If you choose to use the Services and create an account, you are responsible for keeping your access credentials secure. For your own security, please avoid sharing your username, password, or any access information with others.
- Communications with you. We use your personal information to provide customer service, respond to your enquiries, deliver efficient services, and maintain our commercial relationship with you.
- Legal purposes. We use your personal information to comply with applicable law or to respond to valid legal processes, including requests from law enforcement authorities or government bodies, to investigate or participate in civil, potential, or actual legal proceedings, or other legal disputes, as well as to enforce or investigate possible violations of our terms or policies.
How We Share Your Personal Information
In certain circumstances, we may share your personal information with third parties for legitimate purposes, as set out in this Privacy Policy. These circumstances include:
- With Shopify, manufacturers, and other partners who provide services on our behalf (such as IT management, payment processing, data analysis, customer service, cloud storage, order fulfilment, and delivery).
- With commercial and marketing partners to provide marketing and advertising services to you. For example, we use Shopify to facilitate personalised advertising through third-party services, based on your online activity across different merchants and websites. Our commercial and marketing partners will use your information in accordance with their own privacy policy notices. Depending on your location, you may have the right to request that we do not share your information for the purpose of displaying personalised adverts and marketing activities based on your online activity across different websites and merchants.
- When you authorise, request, or consent to the sharing of certain information with third parties — for example, for the delivery of products or when using social media widgets or login integrations.
- With our affiliates or other companies within the same corporate group.
- In connection with commercial transactions, such as mergers or insolvency proceedings, to fulfil applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or third parties.
Relationship with Shopify
The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit through the Services will be transmitted to and shared with Shopify, as well as with third parties who may be located in countries other than your country of residence, for the purpose of providing and improving the Services. Additionally, to help protect, grow, and improve our business, we make use of certain advanced Shopify features that incorporate data and information derived from your interactions with our shop, with other merchants, and with Shopify itself. To provide these enhanced features, Shopify may use personal information collected about your interactions with our shop, with other merchants, and with Shopify. In such cases, Shopify is responsible for the processing of that personal information, including for responding to your requests relating to the exercise of your rights regarding the use of that information for those purposes. To learn more about how Shopify uses your personal information and what rights you may have, please visit the Shopify Consumer Privacy Policy. Depending on your location, you may exercise certain rights in relation to your personal information here: [Link to Shopify's Privacy Policy].
Third-Party Websites and Links
The Services may contain links to websites or other online platforms operated by third parties. Should you access links to websites that are not affiliated with or controlled by us, we recommend that you review the privacy and security policies, as well as the terms and conditions, of those third parties. We do not guarantee or accept responsibility for the privacy or security practices of those websites, including the accuracy, completeness, or reliability of the information they provide. Information you share in public or semi-public environments, such as third-party social networks, may also be viewed by other users of the Services and/or those platforms, without any restriction on use by us or third parties. The inclusion of such links within the Services does not, in itself, constitute any endorsement of the content of those platforms or of their owners and operators, unless expressly indicated within the Services themselves.
Children's Information
The Services are not intended for use by children, and we do not knowingly collect any personal information from minors, as defined by applicable law in your jurisdiction. If you are the parent or legal guardian of a child who has shared personal information with us, you may contact us through the channels set out below to request the deletion of that data. At the time this Privacy Policy came into effect, we have no actual knowledge that we have "shared" or "sold" (as defined under applicable law) the personal information of individuals under the age of 16.
Security and Retention of Your Information
Whilst we implement appropriate security measures to protect your personal information, no system is entirely infallible, and we therefore cannot guarantee "absolute security". Furthermore, data transmitted to us may not be protected in transit. For this reason, we recommend that you refrain from sending sensitive or confidential information through unsecured channels.
The period for which we retain your personal information may vary depending on a number of factors, including the need to keep your account active, to provide the Services, to fulfil legal obligations, to resolve disputes, or to enforce applicable agreements and policies.
Your Rights and Choices
Depending on your location, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances, and in some cases Shopify may decline a request, as permitted by law.
- Right of access/knowledge. You may have the right to request access to the personal information we hold about you.
- Right to erasure. You may have the right to request that we delete the personal information we hold about you.
- Right to rectification. You may have the right to request the correction of inaccurate personal information we hold about you.
- Right to portability. You may have the right to receive a copy of your personal information and to request that it be transferred to third parties, in certain circumstances and subject to certain exceptions.
- Managing communication preferences. We may send you promotional e-mails, which you may opt out of at any time by using the unsubscribe option available within the e-mails themselves. Even if you opt out of promotional communications, we may still send you non-promotional messages, such as notifications regarding your account or orders placed.
You may exercise any of these rights directly through the Services, where available, or by contacting us using the details provided below. To learn more about how Shopify uses your personal information and what rights you may have, including those relating to data processing carried out by Shopify, please visit https://privacy.shopify.com/en.
We will not discriminate against you for exercising any of these rights. You may be required to verify your identity before we process your requests, as permitted or required by applicable law. In accordance with applicable law, you may appoint an authorised representative to submit requests on your behalf to exercise your rights. Before accepting any such request made by a representative, we will require proof of authorisation to act on your behalf. We may also ask you to confirm your identity directly with us. We will respond to your request within the timeframe required by applicable law.
Complaints
If you have any complaints regarding the way in which we process your personal information, please contact us using the details provided below. Depending on your location, you may have the right to challenge our decision by contacting us again through the same channels, or to lodge a complaint directly with your local data protection authority.
International Transfers
Your personal information may be transferred to, stored in, and processed in countries other than the one in which you reside.
Where we transfer your personal information outside the European Economic Area or the United Kingdom, we will use recognised transfer mechanisms, such as the European Commission's Standard Contractual Clauses or equivalent contracts issued by the competent UK authority, as applicable, except where the transfer is made to a country deemed to offer an adequate level of protection.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, whether to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will publish the revised version of this Privacy Policy on this website, update the "Last updated" date, and provide notice as required by applicable law.